Don't hang up, Frankie!

Updating early because I'm traveling/moving today, and I don't know how the internet will be at The New House...




H81 Girls Gossiping Tee - Heritage1981



Hee. I was pleasantly surprised by this in the New Arrivals on Forever 21's website; it had a retro-kitsch cleverness to it that seemed out of place. Then I realized it was part of the H81 line, and it all made sense. Heritage 1981 is a branch of F21, which began as a clothing line I guess, and is now slowly emerging as a chain of stores. I am fortunate enough to have one at a nearby mall here in DC. In terms of style, Heritage 1981 is basically Forever 21 brought down to earth. The clothes are more lo-fi and chill, but still fall into current trends and are Hip and With It. Forever 21 is a very bright store, white walls, clothes booming with bright colors. Walk into an Heritage1981 and you'll find more wood than white, normal lights, normal or earthy tones for the clothes with the occasional pop of brightness on a boho silk sundress or a knit. You get the idea.

Commercially, I'm sure they're targeting the high school girls who shy away from glossy clubwear and instead get their pride from being into The Beatles, recycling their plastics, reading recreationally and being into other "nerdy" things. It's modeled to be the Stereotypical Indie-Alt Girl's answer to F21. There are a lot of those girls. I expect the stores to do well. Of course, it's also an answer for any kind of girl who just has a more mellow sense of style and wants to dress cute for cheap. If you can't tell by now, it's one of my favorite places to shop. GO IN if you ever come across one!


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Marvin Gaye - Heard It Through the Grapevine

Hahaha, I love the slightly awkward theatrical performance that introduces the song. Also, Gaye's jacket? I want it.